The last mile or the Commercial Mile?

Although in the cultural environment of metropolitan marketing it is usually referred to as the «commercial mile» to the glamorous space that receives and attracts the select and foot customer, isn’t it in the first and last mile where logistics are closely related to with the person interested in the load?

A deep and very broad debate is undoubtedly necessary, however, to begin with, we could affirm that it is at the extremes of the logistics route where the customer’s interest lies, and it is there that someone sends or someone receives, or someone buys and someone sells, and it is one of those actors who makes the logistics contract, and it is who takes that logistics who generates the chain of consolidation, transport and deconsolidation until reaching the destination.

Thus, the absolute majority of local, regional and global logistics is connected to someone who is close to the customer, from one of the two ends. In what is not transoceanic (at least for now), there will surely be a private operator from its own site, country or region and it will be the one who will commit face to face, even if it is in an intermodal universe in which it will contract other actors to carry the transport unit that will carry the load.

That actor is in the first and/or last mile, so why do we call him «last», if he is not only first, but also last and many times «from end to end»?

Like the intermodal culture that we at AIMAS propose to understand is based on the advantageous economic demonstration that demonstrates the integrated (and cultural) model that fundamentally results from contracting at one of the points face to face with the client, and that seeks the best long-term agreements in the trunking of the load, of the transport unit, is that we suggest, by way of proposal, define as: